Content Marketing: How to Turn Your Content into a Successful Business

We are living in a content-driven world. If you want your content to exceed your marketing goals and make money, you need to be proactive and have a strong content marketing and promotion strategy. The internet is saturated with blogs, videos, and podcasts about every topic you can imagine. And the market only continues to grow exponentially each year. This means that there’s never been more opportunity for creators of all backgrounds to make money online through their content – but figuring out how has become increasingly difficult.

If you want your business to succeed in 2022 – it needs an edge! You need to be able to promote your content effectively while also monetizing it using tried-and-true methods. You’ll also need a plan for optimizing your site so that it ranks higher in search results when people are looking for what you have to offer.

In this article, we’ll outline a plan for turning your content into a million-dollar business in the next few years. Let’s get started!

We Need to Understand What to Write

We know we need to do keyword research and write blog posts, but what the heck do we actually write to make money?

One way to think about this is by thinking about the problems that people are looking for solutions to. What is the user search intent, in other words, what are they Googling?

Once you know what people are searching for, it becomes much easier to write blog posts and create monetizable content that will help them solve their problems.

In order to create monetizable content, we need an organized process for developing the most profitable information in the shortest time possible; which is why we focus on structured methods of content production.

So how do you get started with the content creation process? We need to develop a system that works with Google. A system that will lead your business towards success and satisfy Google search engines so your content ranks higher in their SERPs (search engine result pages).

Content Promotion SEO

Conducting Keyword Research

The first step of our process is conducting keyword research. Keyword monetization is the most important component of our process. Therefore, it’s crucial that we quickly and easily find new and emerging keywords to make sure we’re ahead of the curve.

We’ll want to find keywords that have a decent amount of monthly searches, but also pick ones that have low competition in order to develop an edge over other companies who are competing on the same terms.

In order to do this, I recommend using the Google Keyword Planner. This is a free tool that gives you an idea of how many people are searching for different keywords on Google each month, as well as the CPC (cost-per-click) – which tells us how much it would cost to advertise against those specific terms on Google Adwords.

If your keywords have a high CPC, it means that there’s already an established market for whatever you’re trying to promote – so you’ll need to find different terms.

If you want to find more keywords that your competitors are targeting, check out KWFinder – it will help you develop a list of long-tail keywords by seeing what terms people are searching for. You can also use SEMrush and Ahrefs for a goldmine of keyword opportunities as well as historic data.

Test KWFinder for 10 days free.

Once we’ve found the right keyword phrases, we can start creating blog posts based on what people are searching for – and then optimizing them using SEO (search engine optimization).

Content Promotion - Keyword Research

Create a Post Outline

Now that we have a list of profitable keywords, it’s time to start creating our post outlines.

Post outlines are a great way to go into depth with your blog posts. They help you condense all the information from one main idea, which in turn gives birth to an excellent headline and intriguing opener for readers who want more insight on the subject.

We’ll want to identify the main topic or question that the blog post will answer. Once we have this, we can start filling in some of the details by including specific information that people are looking for when they search on Google.

This tool fits precisely with a blogger who doesn’t want to spend a dime on tools but still wants to grow online.

Quality Content From The Beginning

The whole goal of our process is to develop high-quality content that will help us achieve better rankings on Google, and more importantly, satisfy our readers.

One way we can do this is by including images, videos, and other multimedia elements that will break up the text and keep people engaged. Not only does it make your blog posts look nicer and more inviting, but it also helps your readers consume the information in a way that’s easy and convenient for them.

Another way to produce quality content is by using data-driven insights. This can be anything from statistics to graphs and charts – anything that will help us back up our claims with factual evidence.

How we assemble our posts has a huge impact on how well they perform. Some high-performing frameworks include “how-to” posts, affiliate list posts, review posts, and comparison posts.

If you want to find out about how to create a high-performing post the easy way with Jasper AI, Surfer SEO, and Grammarly, check out the blog post below:

An In-depth Review of Jasper AI Writing Software | Jasper AI

The next step of this process is writing and monetizing your content – something I’ll be covering in another blog post!

Once we have our outline complete, it’s time to start writing!

Start Writing for Search Intent

Now that we have all the pieces in place, it’s time to start writing our blog posts. We’ll want to make sure that we make each one as long, engaging, and valuable as possible.

The first step is to start by writing the most important information – the “meat” of your post. This will include all the relevant keywords that you found earlier on in this process so that Google knows what people are looking for when they search online.

Optimize Your Blog Posts

Now that we’ve created a blog post and included relevant keywords throughout the text – it’s time to optimize our posts based on search engine algorithms.

One of the most important components of our content is optimizing it so that we can rank higher on Google. This will drive more traffic towards your website, which converts to sales and builds up a loyal following for your brand.

An effective way to optimize each post you write is to include your target keyword within the title of the post. This will allow us to rank for that specific phrase, and more importantly, get people interested in what you have to say on a particular topic!

We’ll want to include as many keywords as possible without making the post sound spammy or forced. There are a few ways to do this, and the most common is by using them in the title, and the meta description in the body of the text.

Another way to optimize your blog posts is by using social media. By sharing your content on different platforms like Twitter, Facebook, and LinkedIn, you’ll be able to increase your rankings and generate more traffic.

Why is this important? Because different social media profiles are given their own individual weight when it comes to search engine optimization (SEO) when determining where your blog post should rank when people use certain keywords in Google.

Content is only half the equation. In the end, it’s about creating a system that works with search engines and their algorithms.

Link Building

The final step of this process is link building, which has a huge impact on your blog posts.

How? Because Google values links as votes for the importance and relevance of your content. This will help increase our rankings in search engines, generate more traffic towards our website and create an engaged audience that trusts your brand!

Link Building as a Value Exchange

Link building is not just a “tactic”. It is a value exchange. You need to actively work on link building while making it look as natural as possible. As you can see, one way to build links is by having other bloggers and websites link to you when they share your content. This will increase the number of people who see our blog posts, which again increases traffic to our website!

BackLinking

Another way to build high-quality inbound links that can help increase SEO rankings for a specific keyword or phrase is through backlinking – a technique where we create a link to our website from another relevant page. This is important as it will allow us to rank higher in Google for those keywords and phrases, which can really help build brand awareness!

Scale Your Link Building

To scale your link building, you need to;

  • Build an outreach strategy – using outreach tools like Buzzstream to build relationships with bloggers and journalists in your industry. This will allow you to create valuable partnerships where both parties benefit from each other’s content!
  • Perform an audit – take a look at who is linking back to our website or blog, which keywords they are using when doing so, what type of sites link back to us, and why. Use this information to help you scale your backlinking strategy in the future!
  • Find unique leverage points – for example, if you wanted to build links by speaking at industry events or conferences. This is great because it allows us to create high-quality backlinks that are related to our content and can help increase SEO rankings!

There are a few things to keep in mind when building links. As we mentioned before, it’s important that our links look as natural as possible so that Google doesn’t penalize us for trying to game their system. Secondly, not all links are created equal. It’s important that you evaluate the quality of your links and determine which ones will have a greater impact on your blog posts’ SEO rankings!

Content Promotion Backlinks

Content Updates

As your website or blog grows, it’s important to continuously update your content. This will keep people engaged and coming back for more, which is essential if you want to turn your content into a million-dollar business!

There are a few ways you can go about updating your content:

Regular Content Updates – take a look at your older blog posts and see if there are any ways you can update them with new information or perspectives.

Create new content – in addition to updating your old content, make sure to also create new pieces of content on a regular basis. This will help keep people engaged and coming back for more!  Jasper ai provides AI-enhanced blogging templates that help you brainstorm topic ideas and outline your content for any type of post imaginable. Check it out here and get access to a free trial.

Repurpose old content – one way to keep your content fresh is by repurposing it into different formats. For example, you can turn a blog post into a SlideShare presentation, an infographic, or even a video!

While updating blog posts, keep an eye on SEO – update keywords naturally throughout all of the text in order for them to be found organically by readers.

Promote Your Content In a Structured Way

The first step to monetizing your content is to promote it in a super structured way. This means that you need to have all of your promotion channels lined up and ready to go before you create any content at all.

These promotion channels include – email marketing, social media, guest blogging, SEO (search engine optimization), influencer marketing, and targeted advertising. Each of these platforms has the potential to bring in thousands or even millions of new eyes to your content depending on how you use it.

The promotion of blog content is a task that many people find difficult. Blogs are an incredible way to reach potential customers and build your business, but it can be hard to get the word out there when you’re busy running the show. If you want your blog posts to go viral, then you’re going to need a plan of attack. The more time you spend planning out the promotion of your content, the more successful it will be.

The Main Things to Focus on Daily [When Running Your Blogging Business]

Daily tasks for a blogging business vary depending on the size of your organization, but there are some core activities that should be done every day to keep things running smoothly.

– Check email and social media accounts

– Respond to comments and queries from customers/readers

– Upload new content (or schedule it ahead)

– Research new content ideas

– Reach out to bloggers and journalists for partnerships

– Analyze website analytics to determine which content is resonating with readers

– Plan promotional activities for upcoming blog posts/events

– Check on any outstanding tasks from yesterday’s list

– Repeat!

There are so many moving parts to blogging, that it can be a little daunting at first. But don’t let the complexity of this process stop you!

Focusing on what’s important and being patient will pay off in your blog’s success.

Conclusion

It has become increasingly difficult to rank high in Google SERPs without having an effective strategy and understanding what people are searching for when they search online.

SEO is essential for any business that wants to make money off of its website, and it’s no different when it comes to content marketing. In order to ensure that your blog posts are seen by as many people as possible, you need to optimize them for search engines.

The more you focus on SEO, the more traffic your blog will get!

Further reading:

Essential Resources Guide Every New Affiliate Marketer Needs

12 Power Ways To Use AI Copywriting Software [Makes Writing Content Easier]

SEO Content Creation Tools: 7 Ways to Make SEO Writing Easier for You