Have you ever considered how much time and money it would take to give away free eBooks? It might sound like an expensive investment, but the truth is that giving away a book for free can make you more money than spending money on marketing. How does this work? Put simply, people give away their books for free in order to increase their visibility and create a following. Once they have a following, they use these new channels of marketing to promote themselves and make more money by selling other products or services at the same time as promoting their eBook.
In this article, you’ll discover some clever strategies that helped me make hundreds of dollars last year with just one free ebook I wrote.
Are you ready to give it a try? Here’s what you’ll need to do:
Step One: Create an eBook
First, you want to create a solid ebook that has a good topic, a good title, and good content.
1. Pick a good topic
You need a great topic that has a combination of high demand and low competition to have the best chance to make money.
I recommend picking a topic that is in high demand, but not too competitive.
The topics for free eBooks that are most popular right now include business, relationships, health & fitness, finance, and self-improvement.
You should also consider what topics people will be searching for in the future and what niches are currently popular.
For instance, artificial intelligence is a growing field that has been getting more attention lately. Another helpful research tool is Answer the public. It is a keyword tool that collects data in a way that helps writers find content ideas by collecting and categorizing phrases people use in an online search.
You can also use tools like Google Trends to see which topics or niches are trending on Google right now and plan accordingly:
Another good option is to find high commission affiliate programs and create a book based on whatever products make the most money. This approach makes sense if you can write about anything easily. It also works if you don’t write the book yourself — more on that in a moment.
2. Have a good title
You need a great title that gives people an idea of what the book is about but also leaves them wanting to find out more.
The best titles are catchy and make you want to read the rest of the content.
3. Have great content
You also need great content.
Oftentimes, people will skim your titles to decide whether or not they want to read the ebook. If you don’t have great content with a catchy title at that point, then chances are, most of them won’t be reading it anyway so make sure you put in enough time and effort.
4. Design your eBook and Cover
As the saying goes ‘Don’t judge a book by its cover’ is completely contradicted in this case. Make sure your eBook covers are designed beautifully, as they contribute to how people perceive them.
I highly recommend using Canva that has templates available at no cost for creating visually appealing and professional-looking layouts. Alternatively, you can use Sqribble which is a cloud-based tool that allows you to create eBooks with ease. It uses ready-made templates and drag-n-drop design features that make self-publishing your eBooks a breeze.
How to Create Quality Content Quickly
A highly useful tool in your writer’s toolbox is an AI copywriting software tool that makes outlining your eBook and writing copy so much easier.
AI copywriting tools are useful for people who want to create long-form content from start to finish. As well as helping to come up with perfect headlines and topic ideas. They’re easy to learn and fun to use, and best of all, they produce natural, engaging copy to support your content needs. If you need tips to create high-quality copy much quicker and easier, I highly recommend reading this article: 12 Power Ways To Use AI Copywriting Software [Makes Writing Content Easier]
Step Two: Find Affiliate Products That Are Relevant to your eBook
The next step is to find a way to make money from the ebooks you’re giving away. The best way that I recommend is through affiliate marketing. You want to find affiliate products that are relevant to your ebook.
Affiliate marketing is simple enough. You sign up to promote a company’s products and they provide a unique code you use to link to them from your website, blog, Facebook page, or (of course) eBook.
Once you find an affiliate product, create links for it inside of the “Resources and Links” section at the end of your book. The back of your book is the perfect place to let readers know about any other books, products, or services you sell.
Remember, if someone clicks on one of these links and buys something you get paid a commission!
If someone has invested the time to read your entire book, they’ll likely want to learn even more from you. You can add reference sites, links to your blog articles, your other book titles, and even a direct link to your email address.
Yes, the “advertising” in your book will annoy some readers, but don’t worry about it. Many readers will want to learn about products they can benefit from, so for them, your links make the book more valuable. If the products you link to are relevant, you won’t have complaints.
Step Three: How to Promote Your Free eBook
The next step after publishing your book is promoting it, and when we’re talking about giving away content for free, the best way to start is through social media. You can share your free eBook link with as many people as possible by sharing or posting links to it anywhere that is relevant for your target audience. I found a way HOW you can actually make money online by just posting website content on Facebook!
It’s also a lot easier to get bloggers, influencers, and customers to talk about and share your book if it’s free. Here are some ways to do that:
Get the training and software here (nothing to buy). By the way, it comes with all the tutorials and training you need to get started.
Share with your friends and followers
The easiest place to start is to post first on Facebook and LinkedIn and make sure to include a link back to your site. By making the benefits obvious, you will attract the right readers.
Email a copy to everyone you know
You can also email a copy of the book to every person on your email list.
Inside your book, you can ask readers to sign up for your email list and follow you on social media. If you get 10,000 people to download your book for free, that could lead to at least 1,000 new email subscribers and fans.
Put a download link on your blog
You can also post a link to your free eBook on your blog sidebar in the “Free eBooks” or “Resources” section.
Post on other websites
You could create an article about giving away free books, then post it on relevant sites like Medium, Quora, or LinkedIn Pulse (or any site with a publishing platform).
Promote the book on your social media
Promoting it through different social networks is a great way to get people talking about what you’re doing. Uploading images of the eBook or giving information about what they’ll be getting can also go a long way toward enticing others to take action.
Promote it to influencers
You could also reach out to people who have an audience that would be interested in your free eBook. You can offer them free copies for their readers or listeners, as well as on-screen mentions during interviews about the benefits of giving away books online.
Offer a free trial of something else
You could offer a sample chapter or two from another book you want to promote and earn a commission.
Distribute your work through free eBook websites
There are literally hundreds of free and paid websites you can use to promote a book. Just to mention a few free book promotional sites; Free Books Hub, Frugal Freebies, Free Ebooks For Me, Its Write Now, Ebook Deal Today, and Book Angel.
Book Recommendation Services
Bookbub and Book Gorilla are book recommendation services whose subscribers receive a daily email recommending various book genres they have shown interest in. You will have to offer your book for free or for a minimum of 50% discount for a limited period.
Get tons of book reviews
With a free ebook, you can get more readers faster. This means that the exposure will be endless, which in turn leads to lots of reviews for your book.
Convince blog owners to give it away as a gift to visitors
Blog owners can offer a free ebook in exchange for an email address, and you could also ask them to include a link back to your site.
Offer it as bonus content
You can offer the book to people who buy another product or service from you. This will give potential buyers more value without costing you anything extra.
Advertise for free on Craigslist under “Free Stuff”
You can advertise for free on Craigslist under “Free Stuff” and include a link back to the page where they can download the book.
You can generate leads at no cost by giving away your book! When you give a copy of your ebook to someone, they’re more likely to convert into email subscribers and paying customers.
Free Book Influencers on Twitter
Influencers are great to get social proof for your free eBook.
To Wrap Up
In conclusion, there are many different ways to give away free ebooks and make money in the process: from posting links on social media or emailing them to friends and followers, to contacting influencers about promoting your book. The key is being strategic so that you get most people downloading it for free for maximum exposure. One final tip: if you’re giving away your book for free, then use it as a lead-generation tool. Offer email subscribers exclusive freebies or discounts, and try to get them on your list the old-fashioned way – by asking for their contact information.
For best results, get your book into the hands of readers who are passionate about the subject and will love the products you recommend.
I hope this post has helped answer any questions about how to make money by giving away books in 2021. If there’s anything else you need to know, please feel free to contact me or leave a comment below.