To succeed in promoting your brand online, you need to understand the importance of web analytics for your business. If you don’t use web analytics to track the behaviour of traffic to and on your site, then you won’t know the answers to critical data. Data that can help you figure out everything you need to know about your target customers. Who are your customers? Who is coming to your site and how are they getting there? How many of them are purchasing services or products? How do you know?
If you don’t know the answers to these questions, then you won’t know if you need to change your advertising sources, upgrade your products or services, or rearrange the content and pages on your site. In order to know what is effective and what isn’t, you have to analyze your traffic.
What is web analytics?
According to Google, Google Analytics “provides powerful digital analytics for anyone with a web presence, large or small.” In other words, analytics allows you to analyze in-depth detail about the visitors visiting your website. It provides valuable insights that can help you to shape the success strategy of your business. With website analytics, you can also accurately track the effectiveness of your online marketing campaigns to help inform future efforts.
The Importance of Web Analytics
Here’s why web analytics are important for your business.
1. Understand your Customers Needs
Analytics can help you learn from key micro-moments and gain insight into the user experience. With a few easy clicks, you can learn insights about a customer’s journey, focus on key moments, and discover what works best. That way, you can make sure your customers are getting the best possible experience.
Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.
In today’s complex and ever-evolving digital landscape, business enterprises have to leverage the available data to gain invaluable insights on their customers that will help them broaden their reach.
2. Analyzing your traffic
The next thing that your web analytic software can do for you is to check out where your visitors are coming from. How many typed in your address directly or came through a link on a search engine? How many linked to you through another site? You may be paying for advertising on a site that is not creating any traffic for you. Now you know and you can cancel that advertising subscription and save yourself some money. You may see that you are getting a high amount of traffic from another site. Perhaps you will choose to target similar sites for link backs in hopes of getting the same results.
How do you analyze your traffic?
The best way is through tracking software. Tracking software will let you know some key information about your traffic. One of these is ‘bounce,’ that is when a visitor comes to one page on your site and doesn’t explore further before leaving. If most of your visitors bounce right off your site, it doesn’t matter if you get 10,000 visitors a day. What you need is targeted traffic, visitors who land on your site and stay there, exploring what you have to offer.
You may find that your bounce rate on one page of your site is extremely high, while other pages exhibit a lower rank. Now, not only do you know that this is happening, but you know exactly where it’s happening and you can fix that page so that it entices people to stay.
3. Raise your Conversion Rate
Where do your visitors go once they get to your site? Are they landing on the pages you want them to? Are they filling out your forms or purchasing your inventory? How many are returning and how many come just once? It is with this information that you will be able to use web analytics to further figure out what it is that your site needs in order to convert visitors into buyers. This is called a conversion rate, the percentage of visitors to your site who make a purchase or subscribe, and it is critical in building a successful website for your business. In fact, it is the entire point of web analytics and the reason for carefully and accurately tracking your visitor’s activities: to raise your conversion rate as much as possible.
4. Optimizing your results
Optimizing your results starts with tracking and web analytics. Without accurate information, you cannot analyze the activities of your visitors. When you analyze the activities of your visitors and compare the results to what you would like to see happen on your site, page by page, then you can make changes to achieve those goals.
After you make changes, check your numbers and use web analytics again to figure out what needs to be changed next. In this way, you can stop wasting your time and money on advertising and SEO techniques that aren’t drawing or maintaining traffic and stick to what works, pulling targeted traffic and turning customers into repeat customers.
Whatever your industry – travel, automotive, healthcare, or beyond – Analytics helps you get a deeper understanding of your customers so you can deliver better experiences and drive results. Get a complete view of Google Analytics.
To succeed in growing and expanding your business, you need to understand the importance of web analytics for your business. Analytics gives you access to rich data about your customers and your brand’s online presence. By making sense of this data, you can make more informed decisions and improve your marketing efforts. This, in turn, can help you optimize your return on investment.
Analytics makes it easy to understand how your site users are engaging with your content, so you know what’s working and what’s not.
Make smarter marketing decisions informed by your data, saving your time and increasing efficiency.