Video marketing gives small businesses a chance to cut through the clutter and stand out in the digital world. With all of the big brands fighting for attention, it can be difficult for small companies to get noticed online. However, by employing video on their websites (and other online channels), small business owners are able to advertise and market themselves more effectively.
Here are some points that illustrate how video marketing helps small businesses:
-Video is an important part of content marketing
-It’s only going to become more essential because YouTube now has over 1 billion active users every day
-Videos help you connect with your audience on a personal level
-They’re highly shareable, which means they’ll be seen by people other than just those who visit your site
-They’re extremely versatile, so you can use them for various purposes such as branding, awareness, and lead generation
-Video marketing helps you create a unique identity and stand out among the crowd
-They help you turn your potential customers into actual buyers
By incorporating video on your marketing materials, including your website, you’re able to connect with prospects and customers in a more meaningful way.
Here are 8 benefits of video marketing for small business:
1. Video serves as a great introduction to your business
A video is a great way of introducing your company or brand to new customers. It will instantly add more credibility to your business and make it look much more capable and professional.
InVideo helps you to transform your content into great videos. You can take it on a free trial and see if it meets your needs.
2. Business videos are a powerful way to improve findability
Video posts are rising to the top of newsfeeds everywhere. People are more likely to stop mid-scroll for eye-catching video content and those interactions will always help your reach. So when it comes to social, video is your express route to being seen.
3. Video works great on mobile devices
It’s worth noting that viewers are definitely spending significantly more time on smartphones than tablets; this means you really want to prioritize content that will do well on those small screens.
4. Videos make for great ads on Facebook and YouTube
With both Facebook and YouTube, you have amazing targeting criteria to use for your ad so that you aren’t wasting your money running your ad to people who don’t care about your company, product, or service.
5. Business Videos as a Call to Action
Video can provide a great way to deliver a call to action to get your potential customer to take that next step.
6. Rank Higher in Search
The internet today is the most used medium of search as compared to any other form of traditional medium, providing an opportunity for local businesses to reach millions of potential customers all around the world and improve their bottom lines.
For additional content creation tools and tips: SEO Content Creation Tools: 7 Ways to Make SEO Writing Easier for You
7. Build a Stronger Brand Affiliation and Connection
Watching a video provides both audio and visual stimulation. The mere activation of both of these areas of the brain means that viewers are more engaged and therefore naturally develop stronger affiliation and interest in the content they’re consuming.
8. Online Video Marketing Can Be Self-Taught
Unlike traditional forms of advertising and marketing, which require professionals and experts to develop the advertisement and market the product successfully, online videos can easily be created with video editing software tools. You don’t have to be essentially an expert to make a video online.
To start creating videos quickly and easily, try Invideo’s customizable video templates.
InVideo is the ultimate video editing software tool that helps you create engaging videos of all kinds. You can create video clips on InVideo with preconfigured templates, blank templates, and Premium templates. Limited offer: Try Invideo Pro for free.
Apart from uploading your video on your websites, there are various popular search sites like Google, Youtube, and many others where you can post your video not only for free but for an unlimited time period.
In Summary
Online video marketing does not only provide small businesses with an opportunity to beat their competition but also can help you personalize your message and develop trust and reliability.
As many as 40% of consumers state that video increases the chance that they’ll purchase a product on their mobile device. Website visitors are 64% more likely to purchase on an online retail site after watching a video.
Companies that use video are growing revenue 49% faster than those that don’t. The numbers speak for themselves, but we’ll say it anyway: You need video.
Hence, videos are a great way to help you gain credibility and popularity with your potential prospects while leaving your competition in the dust!